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Gem Fitzrovia Hotel, London
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Key details
About the Hotel
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
Gem Fitzrovia Hotel is a 4-star hotel situated in the heart of London's West End. The property is known for its elegant Georgian architecture and proximity to major shopping and cultural attractions. It offers comfortable accommodations along with quality dining and business facilities.
Location
Situated near Oxford Circus and Great Portland Street underground stations, the hotel offers easy access to London’s transport network. It is only a brief walk from notable attractions like Regent's Park and shopping areas on Oxford Street. Airport pickups from major airports can be arranged upon request.
Rooms
The hotel features 86 air-conditioned guest rooms designed in a traditional English style. Each room includes luxurious marble en-suite bathrooms and amenities such as free WiFi and LCD flat-screen televisions. Guests can enjoy 24-hour room service and various room types, including executive and superior options, to cater to different needs.
Eat & Drink
Gem Fitzrovia Hotel houses an in-house restaurant, XX-XXVIII, which serves a variety of international cuisine for breakfast, lunch, and dinner. The Omega Lounge Bar offers a relaxing space for traditional afternoon tea and cocktails, complemented by a diverse bar menu. Light bites and refreshments are also available in the lounge area.
Leisure & Business
The hotel provides facilities suited for both leisure and business travelers. Meeting rooms equipped with AV support and high-speed WiFi can accommodate up to 120 guests for various events. Room service is available 24/7, and the hotel follows strict health protocols for guest safety.
View all
Select your room type
The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
The hotel offers amenities for your comfortable stay and unforgettable experiences
Beautiful Setup!
Our room was beautifully arranged with swan towels and rose petals, making our anniversary truly special.view full review
Spotlessly Clean
The bathroom was immaculate and sparkling, contributing to a comfortable and enjoyable stay.view full review
Delicious Breakfast
Breakfast was a highlight, offering a wide selection of options that everyone in the family enjoyed.view full review
Cozy Atmosphere
The warm and inviting atmosphere of the hotel made for a very pleasant arrival experience, providing a quiet retreat.view full review
General
Non-smoking rooms
Wi-Fi
No parking
Safe deposit box
24-hour reception
VIP check-in/ -out
Express check-in/ -out
No pets allowed
24-hour security
Luggage storage
Locker room
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access
Guest Parking
Electric kettle
Dryer
Services
Room service
Housekeeping
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink
Dining
In-room breakfast
Restaurant
Snack bar
Bar/ Lounge area
Special diet menus
Business
Business centre
Meeting/ Banquet facilities
Fax/Photocopying
Children
Cots
Babysitting/Child services
Spa & Leisure
Leisure/ TV room
Room features
Air conditioning
Heating
Tea and coffee facilities
Ironing facilities
Bathroom
Free toiletries
Self-catering
Electric kettle
Dryer
Media
Flat-screen TV
AM/FM alarm clock
Room decor
Carpeted floor
Show more
Location
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
Map view
street view
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
City landmarks
Museum
The British Museum
1.7
km
Garden
Buckingham Palace
2.3
km
Westminster Bridge Road Riverside Building
Coca-Cola London Eye
2.6
km
Park
Hyde Park
2.3
km
Marylebone Rd
Madame Tussauds London
3.1
km
Square
Trafalgar Square
2.1
km
Museum
National Gallery
2.0
km
Oxford Street
Oxford Street
970 m
Square
Piccadilly Circus
1.6
km
Great Central House
Marylebone
710 m
Elizabeth Tower - Houses of Parliament
Big Ben
2.6
km
Museum
Victoria and Albert Museum
3.5
km
Mosque
The Regent's Park
2.2
km
Opera House
Covent Garden
1.8
km
Castle
Tower of London
4.8
km
Church
Westminster Abbey
2.7
km
Gallery
Tate Modern
3.4
km
Palace
St James's Park
2.2
km
Clive Steps
Churchill War Rooms
2.4
km
Museum
Science Museum
3.5
km
Art object
Sherlock Holmes Museum
2.0
km
Harbour
Tower Bridge
5.0
km
Gallery
Wallace Collection
1.1
km
Zoo
ZSL London Zoo
2.4
km
400 Oxford St
Selfridges London
1.5
km
Bloomsbury
Gordon Square
1.9
km
Church
St Paul's Cathedral
3.2
km
Seven Dials Covent Garden
Seven Dials
1.7
km
Nearby
Museum
The Cartoon Museum
580 m
Restaurants
Demartino London
120 m
196-198 Great Portland Street
Kibele Restaurant & Bar
100 m
175-177 Great Portland Street
Conchiglia
120 m
Lynton House 125 Great Titchfield Street Corner Clipstone Street
Clipstone
90 m
Bolsover House 5 Clipstone Street
Iberica Marylebone
180 m
195 Great Portland Street Marylebone
The Grill @ Holiday Inn London Regent's Park
110 m
Carburton Street Inside Holiday Inn At Regent's Park
Choconut
170 m
161 Great Portland Street
The Lucky Pig
80 m
Bolsover House 5 Clipstone Street
Caravan Fitzrovia
110 m
152 Great Portland Street
Junction Restaurant
140 m
Regent's Park Carburton Street Carburton Street
Honey and Smoke
180 m
216 Great Portland Street Fitzrovia
Reviews and Ratings
Feedback from previous guests about their experience.
72%
liked the hotel and would stay again
Great location
Friendly staff
No complimentary water
Potential noise from the road
7.2/10
Very good
Rooms
7.2
Location
8.5
Service
7.7
Dining
6.0
Guest reviews
7.2/10
based on 16 reviews
3.5/5
based on 1195 reviews
7.9
7.9/10based on 3800 reviews
#606 of 1,197 hotels in London based on Tripadvisor
Mike
United States,
May
2024
8.0/10
I had a pleasant stay at this hotel. The rooms were a good size, clean, and well laid out. While it was unfortunate that there were no bottles of water provided, the hot water from the tap was readily available. The only downside was the potential noise from the road, although the street was generally quiet.
Rooms
8.0
I found my room to be spacious, clean, and nicely arranged. It was a comfortable place to relax after a day of exploring the city.
Service
9.0
The hotel staff went above and beyond to make my stay special. They surprised us with swan towels and rose petals on the bed for our 21st wedding anniversary. Despite being busy, they remained friendly and helpful throughout our visit.
Location
9.0
The location of the hotel was perfect for exploring London. It was within walking distance of major attractions like Soho, Oxford Street, and the West End. Additionally, being close to Great Portland Street station provided easy access to transportation.
Dining
7.0
Although the breakfast was a bit pricey at £24, the hotel provided basic dining options. Room service was convenient but came at an extra cost. However, I found the fish and chips to be quite enjoyable.
Facilities
7.0
The hotel had standard facilities that met my needs during my stay. While there were no specific highlights, everything was functional and well-maintained.
Great location
No complimentary water
William
United States,
May
2024
8.2/10
The hotel is situated in a quiet backstreet but within walking distance of Covent Garden and Leicester Square. The rooms were nice and roomy, and the staff is very welcoming and friendly. However, the dining experience needs clarity when booking as it's actually continental and may charge for a full English breakfast, which was below expectations. The location is perfect, just two minutes from the underground and bus stations, with easy access to key attractions like Regent and Oxford St
Rooms
8.0
The rooms were nice and roomy and clean.
Service
9.0
The staff are super friendly and always smiling, providing excellent service.
Location
10.0
The location is perfect, being just two minutes from the underground and bus stations with easy access to key attractions like Regent and Oxford St
Dining
6.0
The dining experience needs clarity as it may charge for a full English breakfast, which was below expectations.
Facilities
8.0
The hotel provides good amenities for central London business trips.
Frederic
United States,
May
2024
6.2/10
The hotel is in a convenient location, close to the underground and within easy reach of key attractions. The rooms were a bit small with two single beds pushed together, and the noise level was disruptive during the early morning hours. The lack of complimentary water bottles and limited amenities like a hairdryer and toiletries were drawbacks. The service was pleasant and helpful, although the check-in process was slightly prolonged. The dining experience was marred by slow service and high prices. Despite these flaws, the hotel offers good value for its accessible location.
Rooms
6.0
The room I stayed in was not what I expected, with two single beds pushed together and a noisy environment during early hours. The absence of bottled water and essential amenities like a hairdryer was disappointing.
Service
8.0
The staff members were friendly and accommodating, making my stay enjoyable. However, the check-in process could have been more efficient.
Location
8.0
The hotel's location was excellent, within walking distance of the underground and key areas like SoHo, Oxford Street, and the West End. Despite the noise issues, the proximity to attractions offered convenience for sightseeing.
Dining
5.0
The dining experience was lackluster due to slow service and high prices, which were not disclosed in advance. This marred an otherwise good stay at the hotel.
Facilities
5.0
The hotel lacked certain essential facilities and extras, like a hairdryer, toiletries, and complimentary water bottles, impacting the overall comfort of the stay.
George
United States,
April
2024
7.0/10
The hotel is located perfectly for my needs, with a short 3-minute walk to the tube station. The room had a lovely ambiance but was too hot despite efforts. The dining options were limited, impacting breakfast choices within a certain price range, but the facility had a good selection of hot English cereals, fruit, and yogurt. The service was disappointing at check-in but pleasant for room service, highlighting a mix of experiences in different guest interactions.
Rooms
7.0
The room had a lovely ambiance but was too hot even with the fan, which affected the overall comfort.
Service
6.0
The service was a mix of experiences: unfriendly and rude at check-in, but pleasant for room service.
Location
9.0
The location was perfect for my purposes, with easy access to public transport and nearby attractions like All Soul's Langham Place Church and Regent Street.
Dining
6.0
The dining options were limited, especially within a certain price range, impacting the breakfast choices available.
Facilities
7.0
The facilities provided a good selection of hot English cereals, fruit, and yogurt, but some restrictions affected the breakfast experience.
Adam
United Kingdom,
April
2024
7.0/10
My stay at the hotel was a mixed experience. The rooms were quite small considering the price paid, and the lack of air conditioning was a downside. However, the hotel is conveniently located near various attractions. The service was exceptional, with staff going above and beyond to ensure a pleasant stay. The dining options were disappointing in terms of value for money, but the facilities were satisfactory overall.
Rooms
6.0
Although the rooms were small and lacked air conditioning, they were clean and had their own modem.
Service
9.0
The staff were really helpful and quick to address any issues, even providing compensatory gestures beyond expectations.
Location
8.0
The hotel is conveniently situated close to main attractions and public transportation, making it a prime location for exploring the city.
Dining
5.0
The dining experience was disappointing in terms of value for money, with overpriced options and subpar quality.
Facilities
7.0
The hotel offers standard facilities that meet basic needs for a comfortable stay.
convenient location
small rooms
Ken
United Kingdom,
January
2024
7.6/10
The hotel is situated at a great location near the Great Portland Street underground, providing easy access to various attractions in central London. The rooms, though slightly overpriced, are comfortable and well-equipped. The service is friendly and accommodating, despite some issues with room temperature. The dining experience, while offering tasty options, fell short of expectations. Overall, a good choice for convenience and access, with room for improvement in dining.
Rooms
8.0
The rooms are comfortable and have everything you could possibly need.
Service
7.0
The staff was friendly and attentive despite the room temperature issue.
Location
9.0
The hotel's location is excellent, providing easy access to Regents Park and key Tube lines.
Dining
6.0
The dining experience, while tasty, did not fully meet expectations.
Facilities
8.0
The facilities are convenient and well-maintained.
Great location
Pricey rooms
John
United States,
January
2024
7.8/10
Staying at this hotel in London W1 was a mixed experience. The location was excellent, being close to key areas like Fitzrovia and Euston, but the rooms were quite small, making the stay less enjoyable. The service, however, was top-notch with very professional and friendly staff members. The dining experience left something to be desired due to high prices and the lack of inclusive breakfast. Despite some drawbacks, the value for money was somewhat reasonable compared to other options.
Rooms
6.0
The rooms were quite small, making the stay less enjoyable.
Service
9.0
The service from all staff members was very professional and friendly.
Location
9.0
The hotel's location in London W1 was excellent, being close to key areas like Fitzrovia and Euston.
Dining
7.0
The dining experience was not the best due to high prices and the additional charge for breakfast.
Facilities
Angela
United Kingdom,
January
2024
7.8/10
The hotel offers a nice room, great service, and a convenient location. However, the dining options may not be worth the cost. Bag storage after check-out was a helpful touch.
Rooms
7.0
The room was nice and roomy and clean, but below the standard of a 4-star hotel with executive rooms.
Service
9.0
The service was very helpful in accommodating our needs, from quick accommodation setup to assistance with luggage late at night.
Location
9.0
The location was just where we wanted to be, close to Tottenham Court Road and Camden Market, offering easy access to transportation.
Dining
6.0
The breakfast staff were nice, but the breakfast room was cramped and the price may not be justified for the options provided.
Facilities
The hotel offers essential facilities to ensure a comfortable stay.
Philippa
United Kingdom,
August
2023
7.8/10
The hotel was in a convenient location close to the tube and within walking distance to various attractions. The rooms, although on the lower ground, were adequate but fell short of the Superior room expectations. The service was pleasant and welcoming, making for a comfortable stay. The dining options, though a bit pricey, offered a choice of continental or full English breakfast. Overall, a good value for money stay with some room for improvement.
Rooms
7.0
The rooms, located on the lower ground, were adequate but did not fully meet the expectations for a Superior room.
Service
8.0
The service was pleasant and welcoming, making the stay comfortable.
Location
9.0
The location is convenient, close to the tube and within walking distance to various attractions.
Dining
7.0
The dining options, including room service with a choice of continental or full English breakfast, were a bit pricey but satisfying.
Facilities
8.0
The hotel offered necessary facilities for a comfortable stay.
Dominic
United Kingdom,
July
2023
7.2/10
I loved my stay at the hotel. The room had beautiful period-style furniture and a luxurious bathroom, though it was a bit small. The staff surprised us with a free dessert and a bottle of prosecco, which was a lovely touch. The location was very convenient, just a short walk from Great Portland Street tube station and not far from Oxford Circus.
Rooms
8.0
The room was beautifully furnished with period-style furniture, sumptuous beds, and a superb bathroom. We received a free dessert and a complimentary bottle of prosecco, which was a nice surprise. The only downside was that the room was a bit small.
Service
7.0
The staff went the extra mile by adding balloons for my boyfriend's birthday. They were happy to accommodate our request for a slightly bigger room, but the bed turned out to be very hard, leading to a restless night's sleep. They could also use an iron for guests' shirts.
Location
9.0
I would definitely return to this hotel for another visit. The location is fantastic, just a short walk from Great Portland Street tube station and within walking distance to Oxford Circus and Piccadilly Theatre. It's also a great starting point to explore less crowded parts of London.
Dining
5.0
The dining experience was a bit disappointing. We had to wait a long time for a coffee, felt a bit neglected, and were surprised by additional charges for a full English breakfast. The quality of breakfast was average, and we felt it was overpriced compared to outside options.
Facilities
7.0
The hotel offers typical Corsican products in the dining area. Overall, the facilities were decent, but there was room for improvement in the dining experience.
Mike
United Kingdom,
July
2023
8.2/10
The hotel was very convenient for theatre in the evening and for our early morning appointment. The room was spotless, quiet, and well-equipped, but not as advertised. The location was great for exploring the West End and other areas. The dining was okay but not the best value for money.
Rooms
8.0
My room was small but comfy enough, although the TV was a bit far from the bed.
Service
9.0
The staff were friendly and helpful, making our stay enjoyable.
Location
9.0
The hotel was ideal for our plans in and around the West End, making it easy to get around.
Dining
7.0
The dining wasn't the best for the price, but it wouldn't deter me from staying again.
Facilities
8.0
The hotel facilities were satisfactory and met our needs during our stay.
Convenient location
Room not as booked
David
United Kingdom,
June
2023
7.6/10
The hotel had its ups and downs. The room, while clean and one of the nicest rooms I've stayed in London, had a few issues like the proximity to the elevator shaft. The service was professional and friendly, though the staff seemed overworked. The location was convenient, with an underground station nearby. The dining experience offered good options but was a bit on the expensive side. Overall, a decent stay with some room for improvement.
Rooms
8.0
The room was one of the nicest I've stayed in London, perfectly clean.
Service
7.0
The staff were professional and friendly.
Location
8.0
The location was convenient, with an underground station nearby.
Dining
7.0
The dining experience offered good options but was a bit expensive.
Facilities
8.0
The hotel offered various services like room service and dry cleaning.
clean
proximity to elevator shaft
Godfrey
United Kingdom,
June
2023
5.0/10
The property has a lot of charm, but the upkeep needs improvement. The rooms are well-designed but lacked bedside lights and were colder than expected. The service was extremely unhelpful with poor English skills. The location is very convenient near major London sites, but I wouldn't recommend staying again. The dining options were overpriced and limited.
Rooms
6.0
The rooms were well-designed but lacking bedside lights and cool due to heating issue.
Service
5.0
The service was extremely unhelpful with poor English skills.
Location
5.0
The location is very convenient near major London sites, but wouldn't stay again.
Dining
5.0
The dining options were overpriced and limited.
Facilities
5.0
The property requires upkeep and the service was unhelpful.
Keith
United Kingdom,
June
2023
6.6/10
The hotel has a great location, within walking distance of major attractions in London. The rooms are a mix of modern and tired-looking, but overall comfortable. The service was welcoming, but with some rude interactions. The dining options were limited and overpriced. The facilities were satisfactory, although some areas needed maintenance.
Rooms
7.0
The rooms were very suitably modern but a bit tired-looking. They were stiflingly hot.
Service
6.0
The service was mostly welcoming, although there were instances of rudeness. Some requests were attended to promptly.
Location
8.0
The location is excellent, with easy access to the tube, Regent Park, and Oxford Street. However, being next to a staff entrance affected the overall experience.
Dining
5.0
The dining options were limited and very overpriced. Room service was required for most meals.
Facilities
7.0
The facilities were standard, but some areas showed signs of wear and tear.
Great location
Limited dining options
Julian
United Kingdom,
June
2023
8.0/10
I had a lovely stay at this hotel! The room was beautiful, very clean, cozy, and comfortable, with everything I needed for an enjoyable stay. The staff were very accommodating and friendly, making me feel right at home. The location was excellent, just a few minutes from the tube station and Regent Park. The dining experience was good, with a variety of options for breakfast. Overall, a great value for money experience with a few minor issues.
Rooms
8.0
The room was beautiful, very clean, cozy, and comfortable, with a very homely feel. The only downside was its close proximity to the hallway door, which could do with a softer close to prevent banging.
Service
9.0
The staff were very accommodating and friendly, always ready to help with any enquiry or request. They truly made my stay memorable.
Location
9.0
The location was excellent, just a few minutes from the tube, Regent Park, and easily accessible to various popular spots. However, there were some roadworks in the morning that caused a bit of inconvenience.
Dining
7.0
The dining experience was good, with a traditional breakfast offering a variety of options. The breakfast room was a bit cramped, but the food selection made up for it.
Facilities
7.0
The hotel facilities were decent, providing everything I needed for a comfortable stay.